The furniture bussiness is a busy area to be working in. Larger companies dominate online. Off line still have plenty ways and oppertunities to work with.
The primarely request was to redesign their advertisements. They had to be regognized instantly. Noticable between other kind of advertisements.
Our approach was that the advertisements had to be funny somehow. Jokes like the strip in the newspaper are always read and therefor seen. The advertisements for Mandenman Meubelen should have the same effect. Worhty to be noticed and hopefullly brightens the reader for a small moment.
The key of this approach is that every advertisements should be different. Reguraly placed and to bring that smile each and every time.